Institutional advertising
and pioneering advertising are Deltas main type of advertising strategies. They
look to maintain their image as among the top airlines in the world in addition
to adding new services like Delta One. The most popular use of promotional
techniques are in: TV, magazines and the internet. Delta not only recently
hired Omnicom's PHD to Handle
U.S. Media Business but spent $53 million in domestic measured media in 2015, which
is about the same amount the company spent in 2014, according
to Kantar Media. Delta has begun to embark on a new advertising campaign, “Keep
Climbing” and the most recent “Tell the World”.
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