Ch. 18 Social Media and Marketing

Delta has a very large social media presence and actively working to always increase their user base and social media followers. Some examples of Delta's multiple social media platforms are: Facebook, Instagram, YouTube, Twitter, Google+ and more. 

They are constantly increasing their use of online technology to increase and enhance their brand. They understand market trends, that millennials spend more than two hours a day on their smartphones and use an average of six apps during the day. Twitter is a great example of this, on their Twitter page you see “slang” and “hashtags” along with jokes that millennials would understand and appreciate as opposed to the more professional pages they have like Facebook.  On their Facebook page, Delta primarily uses it to promote products and services and to manage their reputation.

What I found personally interesting was their blog page. So much information presented in a clean format. The layout was visually appealing, the articles were interesting and my personal favorite, the video of where your bag goes once you check it in-so cool! Through their social media Delta accomplishes the three social media objectives: Listen and learn, build relationships and awareness and improve customer service.