Monday, August 29, 2016

Overview of Marketing (Brief History and Mission Statement)



Delta Air Lines is one of the largest airlines in the world and the oldest airlines still operating in the United States. Their headquarters are in Atlanta, Georgia with their largest hub located also in Atlanta, Hartsfield-Jackson Atlanta International Airport.

It is truly amazing the evolution that Delta Air Lines has gone through considering it originally started as a crop dusting operation called Huff Daland Dusters, Incorporated in 1924. Today the airline employs nearly 80,000 people and 12,000 mainline pilots. Delta is one of the few airlines to fly to all six inhabited continents operating more than 5,400 flights per day.

Delta founder c. e. Woolman said it best: “now, Delta is growing and growing fast. Yet we will never have any monopoly. We will always compete with planes of similar speed and comfort and identical fares. If we continue to grow, it will be because we can expand without losing the ’difference’ that made delta’s reputation...”

The company prides themselves on their core values that they believe makes their airline the best in the world and rises above their competition. These core values are: Honesty, integrity, respect, perseverance, and servant leadership. Delta goes on to explain how their core values are applied through their employees every day duties. They strive to always tell the truth and keep deals, never hurt anyone, try harder than all their competitors-never give up and finally, care for the customers, community and each other.

Delta Air Lines believe in giving back to communities around the world and locally. Delta employees believe they have a civic obligation where they live, work and serve so they give back 1% of net income each year to the community. Delta believes in investing time, energy and money to world wide causes. Some examples that Delta participates in are: American Red Cross; Delta is one of the top corporate #3 nationally ranked donors of blood to the American Red Cross a partnership they have had for 75 years. They also raise millions of dollars for organizations such as the American Cancer Society, the Breast Cancer Research Foundation and many more.


Delta not only gives back to their global and local communities they celebrate diversity and care about the environment. On Deltas website it is mentioned multiple times how they value diversity and embrace diverse people, thinking, and styles. They hold their employees up to a high standard where they must reflect diversity of the customers they serve. The airline is also always looking for new ways to reduce our environmental footprint committed to operating in a sustainable manner.

Delta Air Lines mission is,  "No one individual can create an airline. An airline is a team. It must be a friendly, courteous, cooperative and efficient team, bound as closely as a devoted family."- c. e. Woolman. 

"The World's Most Trusted Airline."